4 October 2012

Sonia cover 2

Triumphant, brave, assured, evolving – those are just some of the words that came to mind when I saw the images of Sonia Sedibe after our photographer sent them to me.

Yes, Sonia is indeed beautiful, elegant and graceful. And I’m sure if you put some smart people in a room and asked them what kind of brand Sonia would represent, the words at the beginning of this paragraph would come to mind.

She has defined beauty and grace for a generation of young women and while she’s at crossroads in her career, Sonia will always be a superstar because of the character she played in SABC1’s Generations. Ntombi Khumalo certainly made 
her a household name in many southern African countries.

She has since left the soapie and is now spending more time as a wife and hands-on mom to her sons and baby girl. She’s also dedicating some of her time to the Miss SA pageant and I for one am grateful that someone of her calibre is on the judging panel. See her story on page 8.

Speaking of power brands, I know you’ve noticed your favourite magazine has gone up by R1. This is due to increasing production and distribution costs. However, to ensure that we give you value for your hard-earned money and fulfill our aim of being your one-stop weekly family magazine, this week we launch our brand-new 6-page teen section. Called Rad (short for radical, of course), it’s a fresh, edgy addition especially for those awesome members of the family.

Also new is Fabulous, a weekly fashion page for sizes 38 and above. Many of our readers have written to me asking for fashion advice for the fuller-figured sister and I couldn’t agree more. Every woman deserves fashion that’s designed with her body and shape in mind.

And so at R16 per copy, DRUM still offers you the best value and quality by far.
Until next week